So Emmerdale is one of the best loved British soaps and Bet365 bingo is one of the UK’s favourite online bingo sites and both help entertain the nation- a match made in heaven, like 2 peas in a pod…Well, that’s what the big bosses thought too and therefore this is what all the fuss has been about- a lucrative 2 year sponsorship deal. So next time you switch on to see what‘s happening with the Dingle’s or the latest antics in the Woolpack look out for the Bet365 sponsorship idents.
It was announced on February 23rd that Bet 265 bingo would be taking over from Tombola as the new sponsors on the 12th March. This will run across all ITV channels as well as the online and mobile platforms. This is Bet365 bingo’s first foray into TV sponsorship and with Emmerdale averaging at 7.6 million viewers in 2011; it’s definitely a good start! The 7 figure deal will last for 2 years and was negotiated by ITV commercial, Drummond Central and Republic Media representing Bet365 bingo.
Emmerdale is one of the UK’s longest running soaps first airing all the way back in 1972. The soap is based on a fictional Yorkshire village and all the dramas and events that (very frequently) happen here. It’s the soaps 40th Anniversary so what better time to start a new partnership with Bet365 bingo! With such a huge audience watching every week Bet365 bingo are bound to have lots of new players flocking to their site. The welcome bonus will be sure to keep them hanging around too with a free £25 up for grabs for all newbies who deposit and spend just £5 on bingo games. Plus, with the site having spruced up its appearance and adding brand new promotions this sponsorship deal is bound to bring them success. There are some huge bingo jackpots to win and Emmerdale fans can always play with their fave TV show on in the background too!